Creating Strategic, Personalized Campaigns
Katherine’s out-of-the-box, creative and innovative results-oriented campaigns and ability to foster and maintain relationships with top-tier media professionals have enabled her to garner positive and significant media coverage for various clients in the travel and luxury lifestyle space and increase their overall brand awareness. Her valuable travel, lifestyle, hospitality, and tourism expertise has enabled her to deliver strategic, far-reaching, results-driven programs across vital consumer and trade media channels. She is passionate about learning and staying on top of the latest travel and hospitality trends and possesses a dedication and motivation to be on the pulse of the constantly evolving North American travel landscape.
Katherine has spearheaded campaigns for luxury resorts such as Kamalame Cay where she was solely responsible for features in The Wall Street Journal, Celebrated Living, DuJour, Garden & Gun, Worth, Robb Report Home & Style, Coastal Living, Departures and more. In the adventure travel outfitter space, she developed campaigns for bespoke travel operators including Naya Traveler where her results-driven media relations garnered coverage in Vogue, Departures, Travel + Leisure, National Geographic Traveler, Robb Report, Conde Nast Traveler, Elite Traveler, Luxury Magazine, Celebrated Living, Women’s Health Magazine, NY Post Alexa, The Washington Post, The Boston Globe, The Los Angeles Times, CNN Travel, Newsweek, Travel + Leisure Mexico, Vogue Espana and more.
Throughout her career, Katherine has gained significant experience working on hotel openings and launches globally and domestically. For several years, she worked with boutique travel and lifestyle agency, Nina Lora PR (NLPR) and executed numerous successful media campaigns for NLPR’s roster of esteemed global clients. One example is her work with Peruvian luxury hotel brand Libertador Hotels, Resorts & Spas to build awareness in the North American market, maximising exposure in conjunction with its four new hotel openings and further positioning the brand as a longstanding leader in Peruvian hospitality. Her strategic and highly personalized campaigns included a targeted outreach plan focusing on nurturing existing relationships with top-tier media as well as proactively crafting tailored pitches to specific A-list journalists to increase visibility in key feeder markets including the New York Tri-State area, South Florida (Palm Beach, Ft. Lauderdale, Miami), Texas (Dallas, Houston), California (Los Angeles, San Francisco), Atlanta, Washington, DC, Chicago, Toronto and other key regions nationwide. Her targeted timeline for each hotel opening in conjunction with the Luxury Collection brand produced outstanding press coverage including The New York Times, Town & Country, AFAR, Travel + Leisure, Newsweek, ForbesLife, The Wall Street Journal, Elle Décor, Men’s Journal, Conde Nast Traveler, Departures, Delta Sky, Robb Report, New York Magazine, Architectural Digest, Celebrated Living, Organic Life, Luxury, American Spa and more.