Working with Naya Traveler
The story was a compelling one with many angles to concentrate on – three women founders with expertise in different facets of travel and hospitality were a big focus of my PR campaign and ultimately led to great success. In the next two years, I secured press coverage for Naya Traveler in the best of the best in print and digital – from articles in top-tier outlets including Departures, Robb Report, Elite Traveler, Vogue, Goop, Travel + Leisure, Conde Nast Traveler, Luxury, Centurion, National Geographic Traveler, Women’s Health, Vogue Latinoamerica, Travel + Leisure Mexico to coverage in national newspapers including The Los Angeles Times, The Boston Globe, The New York Times, T: The New York Times Style Magazine, The New York Post, The Washington Post to expanding their footprint in digital outlets with articles in CNN Travel (syndicated to over 75 outlets), Forbes, Vogue.com, Goop, The Zoe Report, Well + Good and so much more. Not only did I build brand awareness for this new company, but I was also able to successfully position the three founders as “experts” in the travel industry, lending their commentary and expertise for numerous articles and profiles.
With a brief pause due to the pandemic, Naya Traveler is still a current client today.